Sethu Zwane
conceptual copywriter
Hi! I’m Sethu. The mind, rhythm, and intention behind INƧYNQ Communications.
Creating magic has always been my calling, and today I channel it through the space between ideation and creation. I believe deeply in the ecosystem of creativity, where ideas, craft, and intention coexist. When professionalism meets a refined brand voice, synergy happens, and that’s exactly where INƧYNQ lives.
Location
Sandton, Johannesburg
Email:
Professional summary
I am a final-year Copywriting Major at the AAA School of Advertising with strong conceptual, writing, and creative problem-solving abilities. Skilled in Adobe Creative Suite and Microsoft Suite, I excel in interpreting briefs, developing insight-driven ideas, and delivering high-quality work under pressure. My experience spans editorial leadership, integrated campaign development, examination administration, and freelance creative work across copywriting and creative direction. I am detail-oriented, deadline-driven, and adaptable, with a proven ability to collaborate in dynamic teams and maintain professional standards of communication, organisation, and execution.
Work Experience
OCT 2025 - PRESENT
CONCEPTUAL COPYWRITING INTERN, FCB JOHANNESBURG
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Collaborate with art directors and strategists to conceptualise and develop
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Write engaging, on-brief copy across all executions that align with campaign objectives
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Contribute to creative brainstorms and client presentations, supporting the senior team
NOV 2023 - PRESENT
FREELANCE COPYWRITER AND PHOTOGRAPHER, BEHANCE
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Craft and deliver compelling narratives and brand storytelling for diverse clients.
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Develop innovative visual concepts that align with strategic goals and brand identity.
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Collaborate with clients to ensure impactful, engaging, and consistent solutions.
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Execute projects that balance bold messaging with strong visual aesthetics.
JUN 2023 - NOV 2024
EDITOR-IN-CHIEF, CREATIVE CANVASES NEWSLETTER AAA
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Edited content for grammar, style, and creativity, ensuring a polished final product.
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Curated visual layouts, integrating articles and visuals for a cohesive reading experience.
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Provided leadership, innovation, effective collaboration, and monitored content distribution.